CupioeCommerce Platform
Romania's leading cosmetics brand. Over 10,000 products across B2C and B2B channels, powered by a heavily customised Magento 2 platform — built, migrated, and maintained by Clever++.
Romania's Top Cosmetics Brand
With over 10,000 manicure, make-up, and personal care products, Cupio has always aimed high. Their mission is to constantly offer the newest and highest quality cosmetics, techniques, and education for professionals — becoming one of the most desired and sought-after brands in the field.
Operating across both consumer (B2C) and professional (B2B) channels, Cupio's platform serves individual customers alongside Cupio stores and professional collaborators, each with their own tailored ordering experience.
Our Work on Cupio
B2C & B2B
Dual-mode storefront serving both end consumers and professional collaborators with tailored pricing and ordering flows.
50+ Admins
Custom admin role management with bespoke backend workflows for a large team of internal operators.
60+ Custom Modules
Over 60 bespoke Magento modules developed to order — covering logistics, promotions, B2B ordering, and more.
Black Friday
Custom Black Friday module that auto-generates static HTML landing pages to absorb massive traffic spikes with zero downtime.
ERP Integration
Seamless external ERP integration keeping stock, orders, and fulfilment perfectly in sync across all channels.
Mobile App
Native iOS & Android app fully integrated with the Magento platform — delivering a seamless shopping experience on mobile.
Built for Scale & Complexity
Migrated from Magento 1 to Magento 2 with full data integrity and feature parity.
B2B section with bespoke large-order workflows for Cupio stores and professional collaborators.
Custom admin role system for 50+ internal operators across different departments.
Continuously kept up-to-date with the latest Magento releases and security patches.
Our Journey Together
Initial Build
Cupio's eStore launched on Magento 1, built and maintained by Clever++.
Continued Growth
Ongoing development and maintenance as the brand expanded its product catalogue and market presence.
Magento 2 Migration
Full platform migration to Magento 2 — preserving all data, integrations, and custom functionality.
Active Partnership
Continuous updates, version upgrades, new modules, and feature development as the brand grows.
"The project was a success, and we decided to hire them for ongoing support and maintenance."
The client highlighted the Black Friday landing-page module, transparent Jira and Slack collaboration, increased sales, and strong customer feedback.
CEO, Razadi SRL - Cupio.ro
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